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Here’s one of my problems in golf: The trees can’t knock my drives toward the fairways, and my email’s spam filter can’t block the lousy offers I get via golf courses from landing in my inbox. Good ones do roll my way, even if they drop into the hole at the rate of my birdie putts.
You can put a red number on my scorecard now because I just got an email with a really imaginative golf offer. It comes from Woodlake Golf Club, which was the site of the PGA Tour’s Texas Open during a stretch in the ‘70s including the year NCAA champion Ben Crenshaw came down from University of Texas following his college eligibility and won in his first try on tour.
This is a course that has struggled the past few years with its condition, and I wonder if it will survive the development of real estate that’s been eating up the open ground along the northeast edge of San Antonio. But there’s been little struggle that I can tell with the management of the course, at least in terms of using imagination to get people to play there.
The latest move has the Woodlake golf operation teaming up with American Express’ “Small Business Saturday.” A cardholder is required to register online to get a one-time $25 credit if a good or service is purchased at a participating small business this Saturday (Nov. 26, 2011). Woodlake is participating, so it looks like I’m in line for a refunded green fee, range balls and change left over for a snack between nines.
There’s still some computer red tape to go, and perhaps some fine print that I may have missed. So we’ll see how it goes. I don't have to play Saturday. As long as I buy the round on Saturday, I'm good to go when I have time to get back out there (I can even get the card bought over the phone and not worry about driving out there until I'm ready to play).
This course normally offers some every-day value for a golfer always on the lookout for it. But the greens became spotty about a year ago, a new superintendent was hired, then the Texas drought came along and hasn’t helped matters out there -- I imagine; I haven’t played there in a while.
But this offer gives me reason to go out and check the place again, and possibly return it to my playing rota. I need that, I need a place like this, because more places that offer value and stay vibrant can work to keep green fees down. The operator of the municipal courses here has announced a green-fee increase. So I’ll vote against their green-fee increase by slapping down some plastic on the counter of the golf shop across town.
I imagine the credit card’s mindset is to get people to look at an alternative to the big-box stores. I like the alternative. Particularly, I like being able to make the choice. And I like it in golf.
You can follow Tim Price on Twitter @golflikeurpoor and read his blogs at Tim Price Sports Books.